The unpretentious signage and modest industrial look of the entrance building gives no hint to the extraordinary environment within. Created in a re-purposed brewery in a suburb of Milan by architect Rem Koolhaas, Fondazione Prada has an impressive contemporary art collection. Even the gallery attendants, in their grey and black Prada uniforms, look like artworks.
And they don’t just look stylish. Unlike other art institutions where attendants see their role as barking at visitors not to get too close to the artworks, these attendants are all art or art history graduates who are there to talk with you about the collection and the curated shows.
Then when you need a break from taking in so much art and architectural detail, you can have a snack and glass of wine at the Wes Anderson designed Bar Luce – more stylish and less camp than a Wes Anderson film.